THE HON WARREN SNOWDON MP
Minister for Indigenous Health
6 September 2011
Aboriginal and Torres Strait Islander communities can now access a comprehensive health promotion pack to combat the risk factors for chronic disease and help close the gap in life expectancy, the Minister for Indigenous Health, Warren Snowdon, said today.
The resource pack has been developed as part of the Australian Government’s $21.3 million investment in the Live Longer! campaign, to establish and run local campaigns promoting better health in Aboriginal and Torres Strait Islander communities.
“A part of the Live Longer! campaign, the Community Health Action Pack will assist people working in Aboriginal and Torres Strait Islander health to better design, develop and deliver health promotion projects addressing the needs of their local communities,” he said.
“We’re providing comprehensive campaign resources, and a detailed how-to guide for running successful social marketing campaigns at a local level.
“The Live Longer! Campaign promotes four key healthy lifestyle choices for Aboriginal and Torres Strait Islander people to help stop disease and extend their lives—give up smoking, eat healthy food, get regular exercise and have regular medical check-ups.
“Our research tells us it’s important Aboriginal and Torres Strait Islander people themselves spread the word within their communities that chronic disease such as cancer and diabetes are not inevitable, and to change the social acceptance many communities have surrounding high risk behaviours like smoking,” he said.
As part of the campaign, the Australian Government’s funding 38 community projects around the nation delivering healthy lifestyle messages to Aboriginal and Torres Strait Islander people.
A second round of grants for new projects closes on 30 September 2011.
The Live Longer! Community Health Action Pack will be provided to grant recipients and the Australian Government’s new national Tackling Smoking and Health Lifestyle workforce.
An online version of the Community Health Action Pack is available on the Live Longer! web site at www.livelonger.health.gov.au.
Media contact: Marcus Butler 02 6277 7820 or 0417 917 796